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TRIAL DYNAMICS
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Jessica Brylo
May 19, 20113 min read
Which Type of Focus Group Should You Run?
There are a multitude of ways to run focus groups depending on what you are trying to test. The most common focus groups are: (1)...
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Jessica Brylo
Apr 26, 20111 min read
Juror Interviews
For those who don’t know, I send out periodic email newsletters. The newsletters often contain trial tips that are too secretive to post...
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Jessica Brylo
Apr 14, 20111 min read
Useless SJQ Proposed in Criminal Trial
It still astounds me how unaware the court system and some attorneys are regarding juror bias and prejudice. In this article (click for...
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Jessica Brylo
Apr 4, 20112 min read
Polarization
If you’ve ever done a focus group and tracked juror attitudes as the case progresses from plaintiff’s statement through defendant’s...
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Jessica Brylo
Mar 20, 20112 min read
The Empty Chair
Time and time again, it comes up in focus groups – why aren’t they suing the doctor as well as the hospital? Why are they just suing the...
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Jessica Brylo
Mar 6, 20112 min read
Being Transparent During Voir Dire
Attorneys often make the mistake in voir dire of failing to be honest with jurors. I often see attorneys try to hide bad facts or spend...
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Jessica Brylo
Feb 21, 20112 min read
Either Jurors Didn’t “Get” Instructions, OR…?
http://news.cincinnati.com/article/20110218/NEWS010702/302180096/Experts-Widmer-jurors-comments-raise-legal-questions-?odyssey=tab%7Cmost...
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Jessica Brylo
Feb 15, 20112 min read
Subtlety is Key
Imagine a conversation with a significant other. You want to spend money on a big television and they want to putting the money in...
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Jessica Brylo
Feb 2, 20113 min read
Dealing with the CSI Effect
You may have heard of the “CSI Effect.” It is a more recent phenomenon that is so named because it is caused in good part by television...
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Jessica Brylo
Jan 25, 20112 min read
Dealing with Juror Misconceptions
The law is daunting. Half the time, attorneys don’t even understand what legal writings mean and yet every day, we ask lay persons to...
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