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TRIAL DYNAMICS
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Jessica Brylo
Mar 27, 20122 min read
What to Consider in Ordering Your Witnesses
Trial is approaching and you have a long list of witnesses to organize. How do you know who goes first, second, third, and last? ...
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Jessica Brylo
Mar 9, 20122 min read
From the Mouths of Babes [Jurors]
This post is a plug for focus groups – not necessarily done by me, although I welcome the opportunity always – but done by anyone who...
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Jessica Brylo
Feb 21, 20123 min read
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
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Jessica Brylo
Feb 6, 20122 min read
How to Use “Herd Mentality” to Your Advantage
As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
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Jessica Brylo
Jan 26, 20123 min read
Scoring Jurors: The Do’s and Don’t’s
In light of Ken Broda-Bahm’s newest blog post regarding the proper use of statistics in mock trials (http://www.persuasivelitigator.com/2...
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Jessica Brylo
Jan 12, 20123 min read
What Do Jurors Care About?
Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented? It’s highly...
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Jessica Brylo
Jan 2, 20123 min read
Are Your Jurors Using a Deliberation Process that Hurts You?
Deliberations are a scary thing for attorneys. It’s the time when you have to completely let go of your case and your jurors and hope...
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Jessica Brylo
Dec 19, 20112 min read
Are You Stealing Emotions Away from Jurors?
With the holidays upon us and families gathering, I thought I would post on something that relates to both normal life and relations with...
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Jessica Brylo
Dec 7, 20112 min read
Mistakes in “Polarizing” – Are You Hurting Your Case?
If you are a Plaintiff’s attorney and have not yet read Rick Friedman’s “Polarizing the Case,” I highly suggest it – and this post...
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Jessica Brylo
Nov 28, 20112 min read
A Twist On Damages
Your case: A 69 year old woman is hit from behind in a car crash. Liability is admitted. Damages are that the woman can no longer sit...
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