Jessica BryloApr 13, 20174 minHow Well Do You Know Your Case?How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
Jessica BryloApr 13, 20174 minHow Well Do You Know Your Case?How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
Jessica BryloFeb 17, 20135 minThe Various Shapes, Sizes, and Costs of Focus GroupsOver the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
Jessica BryloFeb 17, 20135 minThe Various Shapes, Sizes, and Costs of Focus GroupsOver the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
Jessica BryloNov 13, 20123 minPowers of Confirmation Bias: Juror Interview ClipsConfirmation bias is the tendency for a person to distort information to fit with existing beliefs. Any information that conflicts with...
Jessica BryloNov 13, 20123 minPowers of Confirmation Bias: Juror Interview ClipsConfirmation bias is the tendency for a person to distort information to fit with existing beliefs. Any information that conflicts with...
Jessica BryloOct 5, 20122 minPower of the Self-Protective MechanismI was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
Jessica BryloOct 5, 20122 minPower of the Self-Protective MechanismI was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
Jessica BryloSep 6, 20122 minJurors United? Something to Consider During Jury SelectionThe jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the...
Jessica BryloSep 6, 20122 minJurors United? Something to Consider During Jury SelectionThe jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the...
Jessica BryloJul 26, 20122 minKeeping Jurors Awake and InterestedOn my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
Jessica BryloJul 26, 20122 minKeeping Jurors Awake and InterestedOn my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
Jessica BryloMay 8, 20122 minMaximizing your Budget for Voir DireThe more I am called in to help attorneys with jury selection, the more I realize their money may have been spent better elsewhere. Am I...
Jessica BryloMay 8, 20122 minMaximizing your Budget for Voir DireThe more I am called in to help attorneys with jury selection, the more I realize their money may have been spent better elsewhere. Am I...
Jessica BryloApr 15, 20123 minLessons from a Defense VerdictA few weeks ago, I watched some very seasoned attorneys try a negligence case. I was only able to watch one day of testimony but spoke...
Jessica BryloApr 15, 20123 minLessons from a Defense VerdictA few weeks ago, I watched some very seasoned attorneys try a negligence case. I was only able to watch one day of testimony but spoke...
Jessica BryloMar 9, 20122 minFrom the Mouths of Babes [Jurors]This post is a plug for focus groups – not necessarily done by me, although I welcome the opportunity always – but done by anyone who...
Jessica BryloMar 9, 20122 minFrom the Mouths of Babes [Jurors]This post is a plug for focus groups – not necessarily done by me, although I welcome the opportunity always – but done by anyone who...
Jessica BryloFeb 21, 20123 minWhy Should You Keep Old Jury Lists?This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
Jessica BryloFeb 21, 20123 minWhy Should You Keep Old Jury Lists?This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...