Jessica Brylo
How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
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Jessica Brylo
- Apr 13, 2017
- 4 min
How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
9 views0 comments
Jessica Brylo
- Feb 16, 2013
- 5 min
The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
10 views0 comments
Jessica Brylo
- Feb 16, 2013
- 5 min
The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
2 views0 comments
Jessica Brylo
- Nov 13, 2012
- 3 min
Powers of Confirmation Bias: Juror Interview Clips
Confirmation bias is the tendency for a person to distort information to fit with existing beliefs. Any information that conflicts with...
5 views0 comments
Jessica Brylo
- Nov 13, 2012
- 3 min
Powers of Confirmation Bias: Juror Interview Clips
Confirmation bias is the tendency for a person to distort information to fit with existing beliefs. Any information that conflicts with...
0 views0 comments
Jessica Brylo
- Oct 5, 2012
- 2 min
Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
3 views0 comments
Jessica Brylo
- Oct 5, 2012
- 2 min
Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
0 views0 comments
Jessica Brylo
- Sep 6, 2012
- 2 min
Jurors United? Something to Consider During Jury Selection
The jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the...
0 views0 comments
Jessica Brylo
- Sep 6, 2012
- 2 min
Jurors United? Something to Consider During Jury Selection
The jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the...
2 views0 comments
Jessica Brylo
- Jul 26, 2012
- 2 min
Keeping Jurors Awake and Interested
On my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
3 views0 comments
Jessica Brylo
- Jul 26, 2012
- 2 min
Keeping Jurors Awake and Interested
On my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
0 views0 comments
Jessica Brylo
- May 7, 2012
- 2 min
Maximizing your Budget for Voir Dire
The more I am called in to help attorneys with jury selection, the more I realize their money may have been spent better elsewhere. Am I...
0 views0 comments
Jessica Brylo
- May 7, 2012
- 2 min
Maximizing your Budget for Voir Dire
The more I am called in to help attorneys with jury selection, the more I realize their money may have been spent better elsewhere. Am I...
3 views0 comments
Jessica Brylo
- Apr 15, 2012
- 3 min
Lessons from a Defense Verdict
A few weeks ago, I watched some very seasoned attorneys try a negligence case. I was only able to watch one day of testimony but spoke...
3 views0 comments
Jessica Brylo
- Apr 15, 2012
- 3 min
Lessons from a Defense Verdict
A few weeks ago, I watched some very seasoned attorneys try a negligence case. I was only able to watch one day of testimony but spoke...
0 views0 comments
Jessica Brylo
- Feb 21, 2012
- 3 min
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
0 views0 comments
Jessica Brylo
- Feb 21, 2012
- 3 min
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
4 views0 comments
Jessica Brylo
- Feb 6, 2012
- 2 min
How to Use “Herd Mentality” to Your Advantage
As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
2 views0 comments
Jessica Brylo
- Feb 6, 2012
- 2 min
How to Use “Herd Mentality” to Your Advantage
As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
1 view0 comments
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