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TRIAL DYNAMICS
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How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
Jessica Brylo
Apr 13, 20174 min read
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The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
Jessica Brylo
Feb 16, 20135 min read
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Powers of Confirmation Bias: Juror Interview Clips
Confirmation bias is the tendency for a person to distort information to fit with existing beliefs. Any information that conflicts with...
Jessica Brylo
Nov 13, 20123 min read
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Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
Jessica Brylo
Oct 5, 20122 min read
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