Jessica BryloApr 13, 20174 minFocus GroupsHow Well Do You Know Your Case?How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
Jessica BryloFeb 16, 20135 minFocus GroupsThe Various Shapes, Sizes, and Costs of Focus GroupsOver the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
Jessica BryloNov 13, 20123 minInterviewsPowers of Confirmation Bias: Juror Interview ClipsConfirmation bias is the tendency for a person to distort information to fit with existing beliefs. Any information that conflicts with...
Jessica BryloOct 5, 20122 minFocus GroupsPower of the Self-Protective MechanismI was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...