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TRIAL DYNAMICS
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Jessica Brylo
Apr 13, 20174 min read
How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
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Jessica Brylo
Feb 16, 20135 min read
The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
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Jessica Brylo
Jan 5, 20133 min read
Beating Preponderance – The Trouble With Battling Experts
I consult on many different types of cases from medical malpractice, insurance bad faith, personal injury, wrongful death – the list goes...
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Jessica Brylo
Oct 5, 20122 min read
Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
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Jessica Brylo
Sep 6, 20122 min read
Jurors United? Something to Consider During Jury Selection
The jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the...
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Jessica Brylo
Jul 26, 20122 min read
Keeping Jurors Awake and Interested
On my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
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Jessica Brylo
Jun 29, 20122 min read
Why Only Positive Statements in the Opening Story?
I edit a lot of opening statements. A lot. And one of the most common mistakes I see is inserting negatives into the story structure. For...
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Jessica Brylo
Jun 7, 20122 min read
Confidence is Key
In doing some Voir Dire Coaching sessions with young attorneys and dropping in on trials in my area, I have noticed that many attorneys...
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Jessica Brylo
Apr 15, 20123 min read
Lessons from a Defense Verdict
A few weeks ago, I watched some very seasoned attorneys try a negligence case. I was only able to watch one day of testimony but spoke...
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Jessica Brylo
Mar 27, 20122 min read
What to Consider in Ordering Your Witnesses
Trial is approaching and you have a long list of witnesses to organize. How do you know who goes first, second, third, and last? ...
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Jessica Brylo
Feb 21, 20123 min read
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
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Jessica Brylo
Dec 19, 20112 min read
Are You Stealing Emotions Away from Jurors?
With the holidays upon us and families gathering, I thought I would post on something that relates to both normal life and relations with...
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Jessica Brylo
Dec 7, 20112 min read
Mistakes in “Polarizing” – Are You Hurting Your Case?
If you are a Plaintiff’s attorney and have not yet read Rick Friedman’s “Polarizing the Case,” I highly suggest it – and this post...
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Jessica Brylo
Nov 9, 20112 min read
Watch for Inconsistencies
In my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that...
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Jessica Brylo
Oct 2, 20114 min read
How Well Can You Predict the Outcome of Your Case?
In my years of studying jurors, I have come to find attorneys just as intriguing. Attorneys know their cases extremely well. So well,...
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Jessica Brylo
Sep 25, 20115 min read
Lessons from the Deliberation Room
When you go through law school, socialize with other attorneys, and draft motions directed to attorneys and judges, you can easily lose...
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Jessica Brylo
Aug 14, 20112 min read
The Correct Use of PowerPoint & Graphics
As technology as become increasingly prominent in our lives, it has leaked its way into the courtroom. Some technological advances are...
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Jessica Brylo
Jul 20, 20112 min read
Protect Your Case from Twitter
There has been much talk about the use of blogs for monitoring public opinion and shaping trial strategy during the Casey Anthony trial. ...
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