Jessica BryloApr 13, 20174 minHow Well Do You Know Your Case?How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
Jessica BryloApr 13, 20174 minHow Well Do You Know Your Case?How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
Jessica BryloFeb 17, 20135 minThe Various Shapes, Sizes, and Costs of Focus GroupsOver the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
Jessica BryloFeb 17, 20135 minThe Various Shapes, Sizes, and Costs of Focus GroupsOver the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
Jessica BryloJan 5, 20133 minBeating Preponderance – The Trouble With Battling ExpertsI consult on many different types of cases from medical malpractice, insurance bad faith, personal injury, wrongful death – the list goes...
Jessica BryloJan 5, 20133 minBeating Preponderance – The Trouble With Battling ExpertsI consult on many different types of cases from medical malpractice, insurance bad faith, personal injury, wrongful death – the list goes...
Jessica BryloOct 5, 20122 minPower of the Self-Protective MechanismI was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
Jessica BryloOct 5, 20122 minPower of the Self-Protective MechanismI was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
Jessica BryloSep 6, 20122 minJurors United? Something to Consider During Jury SelectionThe jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the...
Jessica BryloSep 6, 20122 minJurors United? Something to Consider During Jury SelectionThe jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the...
Jessica BryloJul 26, 20122 minKeeping Jurors Awake and InterestedOn my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
Jessica BryloJul 26, 20122 minKeeping Jurors Awake and InterestedOn my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
Jessica BryloJun 29, 20122 minWhy Only Positive Statements in the Opening Story?I edit a lot of opening statements. A lot. And one of the most common mistakes I see is inserting negatives into the story structure. For...
Jessica BryloJun 29, 20122 minWhy Only Positive Statements in the Opening Story?I edit a lot of opening statements. A lot. And one of the most common mistakes I see is inserting negatives into the story structure. For...
Jessica BryloJun 7, 20122 minConfidence is KeyIn doing some Voir Dire Coaching sessions with young attorneys and dropping in on trials in my area, I have noticed that many attorneys...
Jessica BryloJun 7, 20122 minConfidence is KeyIn doing some Voir Dire Coaching sessions with young attorneys and dropping in on trials in my area, I have noticed that many attorneys...
Jessica BryloApr 15, 20123 minLessons from a Defense VerdictA few weeks ago, I watched some very seasoned attorneys try a negligence case. I was only able to watch one day of testimony but spoke...
Jessica BryloApr 15, 20123 minLessons from a Defense VerdictA few weeks ago, I watched some very seasoned attorneys try a negligence case. I was only able to watch one day of testimony but spoke...
Jessica BryloMar 27, 20122 minWhat to Consider in Ordering Your WitnessesTrial is approaching and you have a long list of witnesses to organize. How do you know who goes first, second, third, and last? ...
Jessica BryloMar 27, 20122 minWhat to Consider in Ordering Your WitnessesTrial is approaching and you have a long list of witnesses to organize. How do you know who goes first, second, third, and last? ...