Jessica Brylo
How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
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TRIAL DYNAMICS
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Jessica Brylo
- Feb 16, 2013
- 5 min
The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
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Jessica Brylo
- Jan 5, 2013
- 3 min
Beating Preponderance – The Trouble With Battling Experts
I consult on many different types of cases from medical malpractice, insurance bad faith, personal injury, wrongful death – the list goes...
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Jessica Brylo
- Oct 5, 2012
- 2 min
Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
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Jessica Brylo
- Sep 6, 2012
- 2 min
Jurors United? Something to Consider During Jury Selection
The jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the...
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Jessica Brylo
- Jul 26, 2012
- 2 min
Keeping Jurors Awake and Interested
On my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
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Jessica Brylo
- Jun 29, 2012
- 2 min
Why Only Positive Statements in the Opening Story?
I edit a lot of opening statements. A lot. And one of the most common mistakes I see is inserting negatives into the story structure. For...
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Jessica Brylo
- Jun 7, 2012
- 2 min
Confidence is Key
In doing some Voir Dire Coaching sessions with young attorneys and dropping in on trials in my area, I have noticed that many attorneys...
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Jessica Brylo
- Apr 15, 2012
- 3 min
Lessons from a Defense Verdict
A few weeks ago, I watched some very seasoned attorneys try a negligence case. I was only able to watch one day of testimony but spoke...
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Jessica Brylo
- Mar 27, 2012
- 2 min
What to Consider in Ordering Your Witnesses
Trial is approaching and you have a long list of witnesses to organize. How do you know who goes first, second, third, and last? ...
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Jessica Brylo
- Feb 21, 2012
- 3 min
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
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Jessica Brylo
- Dec 19, 2011
- 2 min
Are You Stealing Emotions Away from Jurors?
With the holidays upon us and families gathering, I thought I would post on something that relates to both normal life and relations with...
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Jessica Brylo
- Dec 7, 2011
- 2 min
Mistakes in “Polarizing” – Are You Hurting Your Case?
If you are a Plaintiff’s attorney and have not yet read Rick Friedman’s “Polarizing the Case,” I highly suggest it – and this post...
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Jessica Brylo
- Nov 9, 2011
- 2 min
Watch for Inconsistencies
In my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that...
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Jessica Brylo
- Oct 2, 2011
- 4 min
How Well Can You Predict the Outcome of Your Case?
In my years of studying jurors, I have come to find attorneys just as intriguing. Attorneys know their cases extremely well. So well,...
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Jessica Brylo
- Sep 25, 2011
- 5 min
Lessons from the Deliberation Room
When you go through law school, socialize with other attorneys, and draft motions directed to attorneys and judges, you can easily lose...
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Jessica Brylo
- Aug 14, 2011
- 2 min
The Correct Use of PowerPoint & Graphics
As technology as become increasingly prominent in our lives, it has leaked its way into the courtroom. Some technological advances are...
3 views0 comments
Jessica Brylo
- Jul 20, 2011
- 2 min
Protect Your Case from Twitter
There has been much talk about the use of blogs for monitoring public opinion and shaping trial strategy during the Casey Anthony trial. ...
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