How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well d...

Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups ...

I consult on many different types of cases from medical malpractice, insurance bad faith, personal injury, wrongful death – the list goes...

I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...

The jurors in the Drew Peterson case are drawing some media attention. While it seems to be out of a movie (Runaway Jury, in fact), the j...

On my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is ab...

I edit a lot of opening statements. A lot. And one of the most common mistakes I see is inserting negatives into the story structure. For...

In doing some Voir Dire Coaching sessions with young attorneys and dropping in on trials in my area, I have noticed that many attorneys l...

A few weeks ago, I watched some very seasoned attorneys try a negligence case.  I was only able to watch one day of testimony but spoke w...

Trial is approaching and you have a long list of witnesses to organize.  How do you know who goes first, second, third, and last?  Orderi...

This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...

With the holidays upon us and families gathering, I thought I would post on something that relates to both normal life and relations with...

If you are a Plaintiff’s attorney and have not yet read Rick Friedman’s “Polarizing the Case,” I highly suggest it – and this post probab...

In my last post, I talked about trusting jurors.  The flip side to that is that you need to be trustworthy.  There are many elements that...

In my years of studying jurors, I have come to find attorneys just as intriguing.  Attorneys know their cases extremely well.  So well, i...

When you go through law school, socialize with other attorneys, and draft motions directed to attorneys and judges, you can easily lose t...

As technology as become increasingly prominent in our lives, it has leaked its way into the courtroom.  Some technological advances are e...

There has been much talk about the use of blogs for monitoring public opinion and shaping trial strategy during the Casey Anthony trial. ...