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Jessica Brylo

Nov 13, 20123 min

Powers of Confirmation Bias: Juror Interview Clips

Confirmation bias is the tendency for a person to distort information to fit with existing beliefs. Any information that conflicts with...

Jessica Brylo

Mar 9, 20122 min

From the Mouths of Babes [Jurors]

This post is a plug for focus groups – not necessarily done by me, although I welcome the opportunity always – but done by anyone who...

Jessica Brylo

Sep 15, 20112 min

Acts vs. Omissions – A Small But Powerful Difference

You’re creating the story of your case for opening and trial. You have a situation where a business allowed an unsafe condition to exist...

Jessica Brylo

Sep 9, 20112 min

Proof of the Power of a Story in Opening

Time and again, you have probably been told to “tell a story” during opening. People remember things best in story format. But not just...

Jessica Brylo

Jun 8, 20113 min

Tips for Conducting Post-Trial Juror Interviews

When trial is finished, and particularly if it did not go well, you may be inclined to conduct some post-trial interviews with the...