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TRIAL DYNAMICS
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Jessica Brylo
Mar 12, 20201 min read
COVID-19 Focus Group Options
As Coronavirus and fear spread, and as authorities make decisions about travel and quarantine, we at Trial Dynamics are thinking ahead....
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Jessica Brylo
Apr 13, 20174 min read
How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
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Jessica Brylo
Feb 16, 20135 min read
The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
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Jessica Brylo
Oct 5, 20122 min read
Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
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Jessica Brylo
Feb 21, 20123 min read
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
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Jessica Brylo
Feb 6, 20122 min read
How to Use “Herd Mentality” to Your Advantage
As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
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Jessica Brylo
Jan 12, 20123 min read
What Do Jurors Care About?
Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented? It’s highly...
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Jessica Brylo
Jan 2, 20123 min read
Are Your Jurors Using a Deliberation Process that Hurts You?
Deliberations are a scary thing for attorneys. It’s the time when you have to completely let go of your case and your jurors and hope...
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Jessica Brylo
Nov 9, 20112 min read
Watch for Inconsistencies
In my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that...
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Jessica Brylo
Oct 10, 20112 min read
A Look At the New Argumentative Theory of Reasoning
In one of my previous posts, a reader asked about a new theory called Argumentative Theory or Argumentative Reasoning. I thought it...
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Jessica Brylo
Sep 25, 20115 min read
Lessons from the Deliberation Room
When you go through law school, socialize with other attorneys, and draft motions directed to attorneys and judges, you can easily lose...
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Jessica Brylo
Sep 15, 20112 min read
Acts vs. Omissions – A Small But Powerful Difference
You’re creating the story of your case for opening and trial. You have a situation where a business allowed an unsafe condition to exist...
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Jessica Brylo
Aug 24, 20112 min read
Group Polarization & How It Impacts Your Verdict
Juror deliberations are complicated dynamic processes. The whole of the group is greater than the sum of its individual parts. Often...
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Jessica Brylo
May 19, 20113 min read
Which Type of Focus Group Should You Run?
There are a multitude of ways to run focus groups depending on what you are trying to test. The most common focus groups are: (1)...
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Jessica Brylo
Apr 4, 20112 min read
Polarization
If you’ve ever done a focus group and tracked juror attitudes as the case progresses from plaintiff’s statement through defendant’s...
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