Jessica Brylo
COVID-19 Focus Group Options
As Coronavirus and fear spread, and as authorities make decisions about travel and quarantine, we at Trial Dynamics are thinking ahead....
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Jessica Brylo
- Apr 13, 2017
- 4 min
How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
2 views0 comments
Jessica Brylo
- Apr 13, 2017
- 4 min
How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
9 views0 comments
Jessica Brylo
- Feb 16, 2013
- 5 min
The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
10 views0 comments
Jessica Brylo
- Feb 16, 2013
- 5 min
The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
2 views0 comments
Jessica Brylo
- Oct 5, 2012
- 2 min
Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
3 views0 comments
Jessica Brylo
- Oct 5, 2012
- 2 min
Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
0 views0 comments
Jessica Brylo
- Feb 21, 2012
- 3 min
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
0 views0 comments
Jessica Brylo
- Feb 21, 2012
- 3 min
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
4 views0 comments
Jessica Brylo
- Feb 6, 2012
- 2 min
How to Use “Herd Mentality” to Your Advantage
As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
2 views0 comments
Jessica Brylo
- Feb 6, 2012
- 2 min
How to Use “Herd Mentality” to Your Advantage
As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
1 view0 comments
Jessica Brylo
- Jan 12, 2012
- 3 min
What Do Jurors Care About?
Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented? It’s highly...
13 views0 comments
Jessica Brylo
- Jan 12, 2012
- 3 min
What Do Jurors Care About?
Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented? It’s highly...
5 views0 comments
Jessica Brylo
- Jan 2, 2012
- 3 min
Are Your Jurors Using a Deliberation Process that Hurts You?
Deliberations are a scary thing for attorneys. It’s the time when you have to completely let go of your case and your jurors and hope...
2 views0 comments
Jessica Brylo
- Jan 2, 2012
- 3 min
Are Your Jurors Using a Deliberation Process that Hurts You?
Deliberations are a scary thing for attorneys. It’s the time when you have to completely let go of your case and your jurors and hope...
1 view0 comments
Jessica Brylo
- Nov 9, 2011
- 2 min
Watch for Inconsistencies
In my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that...
3 views0 comments
Jessica Brylo
- Nov 9, 2011
- 2 min
Watch for Inconsistencies
In my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that...
0 views0 comments
Jessica Brylo
- Oct 10, 2011
- 2 min
A Look At the New Argumentative Theory of Reasoning
In one of my previous posts, a reader asked about a new theory called Argumentative Theory or Argumentative Reasoning. I thought it...
6 views0 comments
Jessica Brylo
- Oct 10, 2011
- 2 min
A Look At the New Argumentative Theory of Reasoning
In one of my previous posts, a reader asked about a new theory called Argumentative Theory or Argumentative Reasoning. I thought it...
0 views0 comments
Jessica Brylo
- Sep 25, 2011
- 5 min
Lessons from the Deliberation Room
When you go through law school, socialize with other attorneys, and draft motions directed to attorneys and judges, you can easily lose...
3 views0 comments
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