Jessica BryloMar 12, 20201 minCOVID-19 Focus Group OptionsAs Coronavirus and fear spread, and as authorities make decisions about travel and quarantine, we at Trial Dynamics are thinking ahead....
Jessica BryloApr 13, 20174 minHow Well Do You Know Your Case?How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
Jessica BryloApr 13, 20174 minHow Well Do You Know Your Case?How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
Jessica BryloFeb 17, 20135 minThe Various Shapes, Sizes, and Costs of Focus GroupsOver the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
Jessica BryloFeb 17, 20135 minThe Various Shapes, Sizes, and Costs of Focus GroupsOver the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
Jessica BryloOct 5, 20122 minPower of the Self-Protective MechanismI was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
Jessica BryloOct 5, 20122 minPower of the Self-Protective MechanismI was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
Jessica BryloFeb 21, 20123 minWhy Should You Keep Old Jury Lists?This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
Jessica BryloFeb 21, 20123 minWhy Should You Keep Old Jury Lists?This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
Jessica BryloFeb 6, 20122 minHow to Use “Herd Mentality” to Your AdvantageAs advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
Jessica BryloFeb 6, 20122 minHow to Use “Herd Mentality” to Your AdvantageAs advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
Jessica BryloJan 12, 20123 minWhat Do Jurors Care About?Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented? It’s highly...
Jessica BryloJan 12, 20123 minWhat Do Jurors Care About?Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented? It’s highly...
Jessica BryloJan 2, 20123 minAre Your Jurors Using a Deliberation Process that Hurts You?Deliberations are a scary thing for attorneys. It’s the time when you have to completely let go of your case and your jurors and hope...
Jessica BryloJan 2, 20123 minAre Your Jurors Using a Deliberation Process that Hurts You?Deliberations are a scary thing for attorneys. It’s the time when you have to completely let go of your case and your jurors and hope...
Jessica BryloNov 9, 20112 minWatch for InconsistenciesIn my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that...
Jessica BryloNov 9, 20112 minWatch for InconsistenciesIn my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that...
Jessica BryloOct 10, 20112 minA Look At the New Argumentative Theory of ReasoningIn one of my previous posts, a reader asked about a new theory called Argumentative Theory or Argumentative Reasoning. I thought it...
Jessica BryloOct 10, 20112 minA Look At the New Argumentative Theory of ReasoningIn one of my previous posts, a reader asked about a new theory called Argumentative Theory or Argumentative Reasoning. I thought it...
Jessica BryloSep 26, 20115 minLessons from the Deliberation RoomWhen you go through law school, socialize with other attorneys, and draft motions directed to attorneys and judges, you can easily lose...