Jessica Brylo
COVID-19 Focus Group Options
As Coronavirus and fear spread, and as authorities make decisions about travel and quarantine, we at Trial Dynamics are thinking ahead....
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Jessica Brylo
- Apr 13, 2017
- 4 min
How Well Do You Know Your Case?
How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well...
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Jessica Brylo
- Feb 16, 2013
- 5 min
The Various Shapes, Sizes, and Costs of Focus Groups
Over the years, I’ve come to realize that a good majority of attorneys believe that there are only one or two variations of focus groups...
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Jessica Brylo
- Oct 5, 2012
- 2 min
Power of the Self-Protective Mechanism
I was running some focus groups this past weekend on a negligence case where the main issues were causation and damages. Without breaking...
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Jessica Brylo
- Feb 21, 2012
- 3 min
Why Should You Keep Old Jury Lists?
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...
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Jessica Brylo
- Feb 6, 2012
- 2 min
How to Use “Herd Mentality” to Your Advantage
As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it...
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Jessica Brylo
- Jan 12, 2012
- 3 min
What Do Jurors Care About?
Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented? It’s highly...
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Jessica Brylo
- Jan 2, 2012
- 3 min
Are Your Jurors Using a Deliberation Process that Hurts You?
Deliberations are a scary thing for attorneys. It’s the time when you have to completely let go of your case and your jurors and hope...
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Jessica Brylo
- Nov 9, 2011
- 2 min
Watch for Inconsistencies
In my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that...
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Jessica Brylo
- Oct 10, 2011
- 2 min
A Look At the New Argumentative Theory of Reasoning
In one of my previous posts, a reader asked about a new theory called Argumentative Theory or Argumentative Reasoning. I thought it...
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Jessica Brylo
- Sep 25, 2011
- 5 min
Lessons from the Deliberation Room
When you go through law school, socialize with other attorneys, and draft motions directed to attorneys and judges, you can easily lose...
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Jessica Brylo
- Sep 15, 2011
- 2 min
Acts vs. Omissions – A Small But Powerful Difference
You’re creating the story of your case for opening and trial. You have a situation where a business allowed an unsafe condition to exist...
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Jessica Brylo
- Aug 24, 2011
- 2 min
Group Polarization & How It Impacts Your Verdict
Juror deliberations are complicated dynamic processes. The whole of the group is greater than the sum of its individual parts. Often...
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Jessica Brylo
- May 19, 2011
- 3 min
Which Type of Focus Group Should You Run?
There are a multitude of ways to run focus groups depending on what you are trying to test. The most common focus groups are: (1)...
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Jessica Brylo
- Apr 4, 2011
- 2 min
Polarization
If you’ve ever done a focus group and tracked juror attitudes as the case progresses from plaintiff’s statement through defendant’s...
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