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TRIAL DYNAMICS
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Keeping Jurors Awake and Interested
On my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...

Jessica Brylo
Jul 26, 20122 min read
Why Only Positive Statements in the Opening Story?
I edit a lot of opening statements. A lot. And one of the most common mistakes I see is inserting negatives into the story structure. For...

Jessica Brylo
Jun 29, 20122 min read
Mistakes in “Polarizing” – Are You Hurting Your Case?
If you are a Plaintiff’s attorney and have not yet read Rick Friedman’s “Polarizing the Case,” I highly suggest it – and this post...

Jessica Brylo
Dec 7, 20112 min read
A Twist On Damages
Your case: A 69 year old woman is hit from behind in a car crash. Liability is admitted. Damages are that the woman can no longer sit...

Jessica Brylo
Nov 28, 20112 min read
Have a Little Faith…In Jurors
I often come across attorneys who have trouble trusting jurors. I can’t blame them – it’s hard to give up control over your case to the...

Jessica Brylo
Nov 1, 20111 min read
Acts vs. Omissions – A Small But Powerful Difference
You’re creating the story of your case for opening and trial. You have a situation where a business allowed an unsafe condition to exist...

Jessica Brylo
Sep 15, 20112 min read
Proof of the Power of a Story in Opening
Time and again, you have probably been told to “tell a story” during opening. People remember things best in story format. But not just...

Jessica Brylo
Sep 9, 20112 min read
The Correct Use of PowerPoint & Graphics
As technology as become increasingly prominent in our lives, it has leaked its way into the courtroom. Some technological advances are...

Jessica Brylo
Aug 14, 20112 min read
Dealing with the CSI Effect
You may have heard of the “CSI Effect.” It is a more recent phenomenon that is so named because it is caused in good part by television...

Jessica Brylo
Feb 2, 20113 min read
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