Jessica Brylo
Keeping Jurors Awake and Interested
On my days off, I walk into my nearest courtroom and watch jury trials. I look for how long it takes me to figure out what the case is...
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TRIAL DYNAMICS
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Jessica Brylo
Jun 29, 20122 min
Why Only Positive Statements in the Opening Story?
I edit a lot of opening statements. A lot. And one of the most common mistakes I see is inserting negatives into the story structure. For...
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Jessica Brylo
Dec 7, 20112 min
Mistakes in “Polarizing” – Are You Hurting Your Case?
If you are a Plaintiff’s attorney and have not yet read Rick Friedman’s “Polarizing the Case,” I highly suggest it – and this post...
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Jessica Brylo
Nov 28, 20112 min
A Twist On Damages
Your case: A 69 year old woman is hit from behind in a car crash. Liability is admitted. Damages are that the woman can no longer sit...
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Jessica Brylo
Nov 1, 20111 min
Have a Little Faith…In Jurors
I often come across attorneys who have trouble trusting jurors. I can’t blame them – it’s hard to give up control over your case to the...
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Jessica Brylo
Sep 15, 20112 min
Acts vs. Omissions – A Small But Powerful Difference
You’re creating the story of your case for opening and trial. You have a situation where a business allowed an unsafe condition to exist...
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Jessica Brylo
Sep 9, 20112 min
Proof of the Power of a Story in Opening
Time and again, you have probably been told to “tell a story” during opening. People remember things best in story format. But not just...
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Jessica Brylo
Aug 14, 20112 min
The Correct Use of PowerPoint & Graphics
As technology as become increasingly prominent in our lives, it has leaked its way into the courtroom. Some technological advances are...
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Jessica Brylo
Feb 2, 20113 min
Dealing with the CSI Effect
You may have heard of the “CSI Effect.” It is a more recent phenomenon that is so named because it is caused in good part by television...
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