What is Case Framing?​

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Case framing involves identifying the core themes, values, and narratives of your case and presenting them in a way that appeals to the audience's sense of justice, fairness, and reason. This process considers not only the legal merits of the case but also the psychological and emotional factors that influence decision-making.

A well-framed case answers fundamental questions for the jury:

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• Who are the protagonists and antagonists?

• What is the central conflict?

• Why does the outcome matter to broader principles of justice or societal norms?

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The right frame ensures that your case feels relevant, relatable, and compelling from the jurors’ perspective.

 

Why is Case Framing Important?

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The way information is presented can shape how it is interpreted. A strong case frame:

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• Creates coherence: Jurors process evidence more effectively when it fits into a clear, logical narrative.

• Builds emotional resonance: People are more likely to side with a case that aligns with their values and elicits empathy.

• Reduces confusion: A focused frame minimizes distractions and keeps jurors’ attention on the key issues that matter most.

• Mitigates biases: By proactively addressing potential biases, a good frame prevents jurors from defaulting to negative assumptions about your client or case.

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Without proper framing, even strong evidence can feel disconnected or fail to make a lasting impact.

 

Our Process

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At Trial Dynamics, we take a systematic approach to case framing, tailored to the unique circumstances of your case

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1. Case Analysis
   We begin by analyzing the facts, evidence, and legal arguments to identify the strengths, weaknesses, and emotional triggers of your case.

2. Juror Perspective Research
   Understanding your jury pool is critical. We examine demographic and psychographic data, conduct mock trials or focus groups, and leverage big data insights to anticipate how different frames will resonate with potential jurors.

3. Theme Development
   Using our analysis, we craft central themes that simplify complex legal issues into relatable and memorable ideas. These themes guide the presentation of evidence, witness testimony, and attorney arguments.

4. Testing and Refining
   Through mock trials, focus groups, or data studies, we test proposed frames to determine which narratives are most persuasive. Feedback from these sessions allows us to refine and perfect your case strategy.

5. Implementation
   Once the frame is established, we work with you to integrate it into every aspect of your trial, from voir dire and opening statements to witness preparation and closing arguments.

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Each case is unique, and the right frame depends on the facts, the audience, and the desired outcome.

 

Why Choose Trial Dynamics?

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Case framing is both an art and a science, requiring a deep understanding of human psychology, legal strategy, and effective communication. At Trial Dynamics, we combine decades of jury consulting experience with cutting-edge research methodologies to deliver frames that work.

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We collaborate closely with attorneys to ensure our strategies align with your vision while leveraging our expertise to enhance persuasion at every stage of the trial. Whether you're preparing for trial, mediation, or arbitration, we’ll help you craft a narrative that maximizes your case’s impact.

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