We help trial teams build winning cases through rigorous research, testing,
application of principles of persuasion and psychology, and decades of experience.
Trial Dynamics partners with plaintiff firms to provide comprehensive litigation consulting services, including big data studies, case framing, jury selection, mock trials, opening statement strategy, trial monitoring, and witness preparation.
Led by Jessica Brylo, J.D., M.A., our team blends legal expertise with behavioral science to craft persuasive strategies that resonate with juries and judges alike.
In every case, there are facts and there are stories comprised of those facts. Jurors (humans) are persuaded by stories, not facts. Facts are required to validate a story, but persuasion occurs based on a story that resonates with the juror.
Case framing is the art of using case facts to shape your narrative in a manner that aligns with jurors’ attitudes, values, and beliefs. It requires knowing what matters, what doesn’t, and how to guide jurors to the conclusion you need.
We collaborate with top trial teams to develop the most persuasive story, backed by psychology, research, and real-world testing.
Jury selection (“deselection”) involves far more than simply striking “bad” jurors. The process begins before jury selection with drafting questions to uncover meaningful bias, strategizing how to relay your themes, and practicing the art of delivery.
During jury selection, sit at (or near) counsel’s table to guide you in making informed, strategic decisions on who to strike. Sometimes it pays off to keep a challenging juror to protect two stronger ones from dismissal. Knowing when to strike and when to hold back is a big part of the overall strategy.
Big data studies provide predictive value. By testing your case with hundreds of jury-eligible participants, we generate reliable insights into win rates, verdict ranges, and juror profiles. It’s one of the most precise tools available for understanding how your case is likely to land before trial begins.
Our expert team provides tailored trial strategies that enhance your case's presentation.
With a focus on clarity and persuasion, we ensure your arguments resonate with juries.
Big data studies survey over 300 jurors to accurately predict case win rates and verdict amounts. These studies also provide valuable insights into case framing and juror profiles, helping you make informed decisions before mediation or trial.
Learn MoreWe work with trial teams to identify the strongest themes and structure the case around a clear, compelling narrative. By testing how jurors receive the story, we help refine the messaging so it is persuasive, relatable, and built to hold up through deliberation.
Learn MoreWe help you ask the right questions, read the room, and use your strikes strategically. Our approach is grounded in experience, group dynamic analysis, and a clear understanding of which jurors are most likely to align with your case.
Learn MoreWe simulate trial scenarios by testing the case with mock jurors recruited from the trial venue and screened to match the jury pool demographics. Mock trials reveal case strengths and weaknesses and help to refine case themes and framing.
Learn MoreWe simulate trial scenarios by testing the case with mock jurors recruited from the trial venue and screened to match the jury pool demographics. Mock trials reveal case strengths and weaknesses and help to refine case themes and framing.
You only get one chance to make a first impression. We help craft opening statements that capture juror attention, establish credibility, and present your central themes with clarity and purpose, setting the tone for everything that follows.
We review daily transcripts, observe live proceedings, and employ shadow juries to pinpoint issues, adjust witness order, and refine strategy as your trial unfolds.
We work with witnesses to testify in a clear, authentic, and effective manner, focusing on managing cross-examination pressure, reinforcing credibility, and aligning testimony with case themes.
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Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.
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